As a trade association of the world’s airlines, responsible for 80% of global air traffic, International Aviation Transport Authority (IATA) plays a key role in connecting people, places and goods. Their aim was to create an onboarding experience, set in the real world, which would deliver a ’first-class’ experience to their new joiners.
We have become accustomed to slick, glossy websites, instant gratification and infinite, scrolling content that grabs us and doesn’t let go…
Here, we’ll explore the value visual metaphors (themes or concepts) can add to learning through storytelling.
Every one of us has time to stop and listen to a good story. Not only that, we effortlessly remember the stories that captivate us and often retell them to others. Before literacy, stories were the main way people passed on their culture and values from one generation to the next. Today, they remain critical to the way we communicate with one another.