Storytelling in elearning - magical book

What are the key elements of effective storytelling in eLearning?

Every one of us has time to stop and listen to a good story. Not only that, we effortlessly remember the stories that captivate us and often retell them to others. Before literacy, stories were the main way people passed on their culture and values from one generation to the next. Today, they remain critical to the way we communicate with one another.