The Launch

Process Training through Gameshows

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Challenge

Empower employees to face new demands and adopt best practices

Our client, a world leader in pharmaceuticals, knows that a successful product launch can mean the difference between life and death.

To ensure effective product launches, our client employs P&O business partners (BPs) to work alongside launch leaders. The role of the BP has recently become more demanding, and our client needed a solution that would:  

  • Inform learners of the four phases of the product launch
  • Explain the role of the BP within the context of a product launch
  • Define new best practices for the BP role and empower learners to adopt them.

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Solutions

Process training through gameshows

The Launch has all the qualities of a high-energy TV gameshow.

The learner contestant plays the role of a P&O BP, which sees the four stages of the client’s product launch presented in the form of a reality show.

To up the stakes and remind learners what they’re up against, their competitor is their rival: cardiovascular disease. To win the game, learners must score points and win hearts on behalf of Sitra231 – our fictional cardiovascular drug.

As well as imparting knowledge, The Launch encourages learners to think critically and be proactive, empowering them to face real-life challenges in their roles.

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Challenge

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Solutions

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Solutions

Process training through gameshows

The Launch has all the qualities of a high-energy TV gameshow.

The learner contestant plays the role of a P&O BP, which sees the four stages of the client’s product launch presented in the form of a reality show.

To up the stakes and remind learners what they’re up against, their competitor is their rival: cardiovascular disease. To win the game, learners must score points and win hearts on behalf of Sitra231 – our fictional cardiovascular drug.

As well as imparting knowledge, The Launch encourages learners to think critically and be proactive, empowering them to face real-life challenges in their roles.

‍

-
Challenge

Empower employees to face new demands and adopt best practices

Our client, a world leader in pharmaceuticals, knows that a successful product launch can mean the difference between life and death.

To ensure effective product launches, our client employs P&O business partners (BPs) to work alongside launch leaders. The role of the BP has recently become more demanding, and our client needed a solution that would:  

  • Inform learners of the four phases of the product launch
  • Explain the role of the BP within the context of a product launch
  • Define new best practices for the BP role and empower learners to adopt them.

‍

Challenge

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Solutions

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Results

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Learners and Stakeholder feedback

“The E-Learning gamified solution helped me to understand my role in P&O [and] to understand the challenges and opportunities of supporting launch leaders. At the same time the built-in story kept me engaged throughout the journey and I did not even realize I spent 2 hours with this.”

Learner

It is SiyonaTech's outstanding client centricity, its drive for perfection and the innovation which made much of our successes in the L&D area possible. I am very thankful to be able to collaborate with a powerful vendor like SiyonaTech who can turn initial, vague ideas into award-winning deliveries."

Vice President HR,

F-500 Company, Financial Services

"We got very positive feedback from the G8 delegates when we conducted the Level 2 training. They were most impressed with the ease of use, the content and the overall functionality of the e-learning so once again my thanks to you and your team for meeting the criteria so well!"

Training Coordinator,

G8 UK Summit

"It is SiyonaTech's outstanding client centricity, its drive for perfection and the innovation which made much of our successes in the L&D area possible. I am very thankful to be able to collaborate with a powerful vendor like SiyonaTech who can turn initial, vague ideas into award-winning deliveries.

Associate Brand Manager,

Abbott

It is SiyonaTech's outstanding client centricity, its drive for perfection and the innovation which made much of our successes in the L&D area possible. I am very thankful to be able to collaborate with a powerful vendor like SiyonaTech who can turn initial, vague ideas into award-winning deliveries.

Associate Brand Manager,

Abbott

It is SiyonaTech's outstanding client centricity, its drive for perfection and the innovation which made much of our successes in the L&D area possible. I am very thankful to be able to collaborate with a powerful vendor like SiyonaTech who can turn initial, vague ideas into award-winning deliveries.

Associate Brand Manager,

Abbott

I would like to say thank you for all your hard work, patience and willing in delivering an exceptional product which has received nothing but praise since it has been rolled out.

Roni Friel,

NATS

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